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The percentage of players who pay – and how much they spend


Girl GamerSwrve surveyed millions of gamers for a monetization report (January 2014) and found that .15% of mobile gamers paid around 50 percent of all the in-game purchases made in free-to-play games.

Only 1.5 percent of those active players surveyed in January made a purchase that month.

The report goes on to say that once someone has paid for the first time, the average amount of time between the 1st and 2nd purchase is less than 2 hours, and the average value of an in-game purchase being $5.94.

This means that 98.5% of players are playing completely free.

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