≡ Menu

Monetization

  Flurry has just issues its 5 year report on mobile: Here are some snippets and highlights of interest for games. To quote flurry: “There is an old saying in the world of advertising: “time-spent is the timeless currency”. It means that advertising revenue distribution follows time-spent distributions.” As an example, if an app commands [...]

  Swrve surveyed millions of gamers for a monetization report (January 2014) and found that .15% of mobile gamers paid around 50 percent of all the in-game purchases made in free-to-play games. Only 1.5 percent of those active players surveyed in January made a purchase that month. The report goes on to say that once [...]

Android Age & Gender by Game Genre

The first step in monetizing any app is acquiring new users. To understand whom to target, we next looked at the age and gender distribution of our game genres. On the X-axis is the average percentage of MAU (Monthly Active User) that is female and the Y-axis is average age of MAU in the genre. [...]

Let’s take a look at the retention matrix for 1,382 of the top gaming apps for Android. On the X-axis is 30-day Static Retention, as defined as the percentage of new users who opened the app 30 days after install (this is not to be confused with Flurry’s Rolling Retention, which looks at the percentage of [...]