A sharp drop in the CPI of Android games, combined with continued rise of iOS games, has seen Apple’s storefront turning into the more expensive of the two to markets, indicated by new figures from Fiksu.
Examiner Glen Kiladis says that this is the first occasion when Google’s CPI has been lower in the past year.
“After an unusual December month that saw costs down across the board, Android costs continued to fall in January, while iOS costs reversed course,” Kiladis tells GamesIndustry.biz.
“Fiksu’s Cost Per Install (CPI) Index, which measures the cost per app install directly attributed to advertising, showed Android games costs in January were down 18 per cent over last month, coming in at $0.98, the first time in the last 12 months that Android costs fell below the $1.00 mark. iOS games CPI for the month of January meanwhile was $1.13, marking a 41 per cent increase from December and the first time in the last year that iOS games costs were higher than Android games costs.
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