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Kontagent / PlayHaven have launched as Upsight.

Merger Upsight

Upsight’s platform already supports 22,000 apps, with its new freemium option giving app developers access to analytics and marketing tools via a single dashboard.

The Upsight platform allows developers to learn the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization. Its marketing toolset allows developers to use both in-app and out-of-app marketing tools to increase downloads, as well as increase user engagement and grow revenue via the promotion of in-app virtual goods.

More information about the merger can be found here: Kontagent – PlayHaven merger

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