The European Union are about to add their own
micro-transaction to your next game.
It is most likely that Steam, Origin, Uplay, Netflix, Spotify, Amazon & others will need to adhere to the new European Union legislation takes effect in January 2015.
For those companies who have an entity in Luxembourg (EA, Valve, European headquarters) where the taxes are 3% or even lower due to a tax agreement this might not happen.
For the others. From January 2015 if you purchase something from Europe; ie: France, Amazon, Netflix, Apple, Google, Spotify, etc will need to pay 25% tax, which gives them a lower profit margin and thereby a reason to set higher pricing even though the EU is already around 20% more expensive than the US when buying online.
The following services seem to be confirmed as expecting to raise their prices:
- Apple App Store
- Google _ unknown at this time.
- AndroidPit have already announced that they will be closing their AppStore on the 31st of December.
Happy New Year.