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Chinese vs US Mobile Market Data

China vs USA

Worldwide, the app stores and chat networks account for around 1.5 billion mobile games.

The U.S. has 242 million players spending about $3.2 billion a year.

China has 266 million who spend $3 billion a year at current revenue rates.

Growth in U.S.  has slowed as the market has saturated.


In the first quarter of 2014 the average ARPPU (average revenue per paying user) in the U.S. was around $21.70 whist the ARPPU in China had jumped 12% to a massive $32.46.

As of today the average CPI rates for Google Android are USA $1.28 and China $0.51 and for IOS the rate for the USA is  $2.73 compared to  $1.56 for China.

So to sum up, if you are being told that you can’t  make any money from publishing your mobile games in China, you are being given the wrong advice.  It has cheaper CPI rates, a larger market and a bigger ARPPU that the north American market.

Check out a list of alternative app store to see some of the options available to you.

Games industry statistics resources.

Data on the Chinese markets is generally difficult to get hold of some of the companies that can help are listed here:

Superdata Gathers its data directly from participating games and applications around 500 of the most popular apps. Talk to them about adding your game to their system and you might be in for a discount on your next research paper.

Flurry and  App Annie do the same, their data comes from applications that run trackers linked to their services.

However, for the China statistics above are from Talking Data who focuses on the Chinese markets and gathers its data from 20k apps and over 400 million mobile customers.

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