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Android Age & Gender by Game Genre

The first step in monetizing any app is acquiring new users. To understand whom to target, we next looked at the age and gender distribution of our game genres. On the X-axis is the average percentage of MAU (Monthly Active User) that is female and the Y-axis is average age of MAU in the genre.

Not surprisingly, Android skews male and younger. Most Android genres appeal to males under 35, suggesting there’s an opportunity for an Android game that appeals to older males. Solitaire and Slots are the only genres that have a firm middle-aged audience, with Solitaire skewing more female.

Android Age and Gender

 

Source : Flurry Analytics

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